This was a clever representation of Barry Goldwater's
name during the 1964 election. Au is the symbol for the element Gold and H2O is the molecular formula for water
. Goldwater lost in a landslide to Lyndon B. Johnson.
12. Are You Better Off Than You Were Four Years Ago?
This slogan was used by Ronald Reagan
in his 1976 bid for the presidency against incumbent Jimmy Carter
. It has recently been used again by Mitt Romney's 2012 presidential campaign against incumbent Barack Obama.
13. It's the Economy, Stupid
When campaign strategist James Carville joined Bill Clinton's
1992 campaign for president, he created this slogan to great effect. From this point on, Clinton focused on the economy and rose to victory over George H. W. Bush
14. Change We Can Believe InBarack Obama
led his party to victory in the 2008 presidential election with this slogan often simply reduced to one word: Change. It mainly referred to changing presidential policies after eight years with George W. Bush
15. Believe in AmericaMitt Romney espoused "Believe in America" as his campaign slogan against incumbent Barack Obama in the 2012 presidential election referring to his belief that his opponent does not espouse national pride about being an American.