Presidential campaigns are a time when avid supporters of each candidate put signs in their yards, wear buttons, put bumper stickers on their cars, and yell cheers at rallies. Over the years, many campaigns have come up with slogans either in favor of their candidate or ridiculing their opponent. Following is a list of fifteen popular campaign slogans selected for their interest or importance in the campaigns themselves to provide a taste of what these slogans are all about.
1. Tippecanoe and Tyler TooWilliam Henry Harrison
was known as the hero of Tippecanoe when his troops successfully defeated the Indian Confederacy in Indiana
in 1811. This is also according to legend the beginning of Tecumseh's Curse
. He was selected to run for the presidency in 1840. He and his running mate, John Tyler
, won the election using the slogan "Tippecanoe and Tyler Too."
2. We Polked you in '44, We shall Pierce you in '52
In 1844, Democrat James K. Polk
was elected as president. He retired after one term and Whig candidate Zachary Taylor
became president in 1852. In 1848, the Democrats successfully ran Franklin Pierce
for the presidency using this slogan.
4. He Kept Us Out of WarWoodrow Wilson
won his second term in 1916 using this slogan referring to the fact that America had stayed out of World War I
to this point. Ironically, during his second term Woodrow would indeed lead America into the fight.
5. Return to Normalcy
In 1920, Warren G. Harding
won the presidential election using this slogan. It refers to the fact that World War I had recently ended, and he promised to guide America back to "normal."
6. Happy Days Are Here Again
In 1932, Franklin Roosevelt
adopted the song, "Happy Days Are Here Again" sung by Lou Levin. America was in the depths of the Great Depression
and the song was chosen as a foil to candidate Herbert Hoover's
leadership when the depression began.
7. Roosevelt for Ex-PresidentFranklin D. Roosevelt was elected to four terms as president. His Republican opponent during his unprecedented third presidential election in 1940 was Wendell Wilkie who attempted to defeat the incumbent by using this slogan.
8. Give Em Hell, Harry
Both a nickname and a slogan, this was used to help bring Harry Truman
to victory over Thomas E. Dewey in the 1948 election. The Chicago Daily Tribune
erroneously printed "Dewey Defeats Truman
" based on exit polls the night before.
9. I Like Ike
The quintessentially likeable hero of World War II, Dwight D. Eisenhower
, rose handily to the presidency in 1952 with this slogan proudly displayed on supporters' buttons across the nation. Some continued the slogan when he ran again in 1956, changing it to "I Still Like Ike."
10. All the Way With LBJ
In 1964, Lyndon B. Johnson
used this slogan to successfully win the presidency against Barry Goldwater with over 90% of the electoral votes.